Earning Your Accreditation in Public Relations (APR)
Posted on Apr. 10, 2025 / Subscribe 0
One of the questions I’m most often asked about earning the Accreditation in Public Relations (APR) is where to start.
As PR practitioners, we know the value of an APR – it demonstrates the highest level of professionalism, ethics and knowledge in our field. But the process also can feel a bit overwhelming. It requires a questionnaire, panel presentation, exam … and a lot of studying.
It can seem like a lot to balance along with work, family and other obligations.
That’s why the Detroit Chapter co-led a webinar last year with PRSA Orlando. We wanted to demystify the APR process through first-hand experiences and insights.
The four of us who presented the webinar had very different experiences when we earned our APR. Through a candid discussion that included our personal stories – both our challenges and successes – we helped to show that getting an APR is possible.
So where to start? Here are some tips:
· Take a moment to download the APR panel presentation questionnaire. You can start working on it at any time – even if you don’t plan to apply for Accreditation right away. The questionnaire will help guide your panel presentation.
· Reach out to PRSA Detroit’s Accreditation committee. We can connect you with an APR mentor and share information about classes and other resources that are available.
· Download the APR study guide. It’s a wealth of information to help you prepare for your panel presentation and the exam.
· Take time to watch this webinar. Detroit Chapter members Tammy Battaglia, APR; Rich Donley, APR (who also is an Orlando Chapter member); and I, along with Kelly Farris, APR, from the Orlando Chapter, share how to get started and what to expect throughout the process.
Again, I encourage you to reach out to PRSA Detroit’s Accreditation committee with questions. We want to help you reach this very valuable and rewarding professional achievement.
Michelle Franzen Martin, APR, is chair of PRSA Detroit’s Accreditation committee.
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